Checking Facts and Ensuring Accuracy

Check the Requirements

Always make sure that the article includes all of the requirement of the assignment style guide/brief. This includes checking to make sure the article doesn’t include anything that is restricted in the style guide/brief. Clients usually have specific requirements for:

  • word count 
  • graphic use  – number of images, size of images, placement of images, specific attribution
  • keywords – number of keywords, placement of keywords
  • linking – keywords to link, inbound or outbound linking restrictions/requests, number of links
  • formatting – subheading use, font formatting
  • taboo topics – competitors to not mention, topics/terms to avoid

Check the Facts

Ensure that the data, facts, stats, and quotes are all entirely accurate. At CopyPress we use the acronym NORT to check for quality data.  That means the information is:

  • N – not from a competitor
  • O – originally sourced (i.e. not sourced to someone quoting a research paper, but sourced to the actual research paper)
  • R – recent information that was collected in the last 1-2 years
  • T – trustworthy and comes from an official or authoritative source in the industry

Check the Proper Nouns

If a proper name, place, or thing is unfamiliar to you, search for the term to make sure it is spelled, capitalized, and referenced correctly

Check the Links

Open up each link and make sure:

  • the link opens to the correct page
  • the anchor text is an accurate reference to the linked page (the anchor text isn’t misleading and the link opens to a page that seems natural from context of the anchor text)
  • the link does not lead to a site that is in competition with the client (many clients request this so it’s a good rule of thumb)
  • the links do not lead to the same page more than once in an article

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