How to Write a Blog Introduction and Conclusion

Both the introduction and conclusion are important elements of blog posts as they tell the reader what the content is about in a few sentences. Both should provide a summary of the article but:

  • The introduction should encourage the audience to read by showcasing the main benefit of the content
  • The conclusion should reward the audience for reading by reiterating the main benefit of the content

The Introduction

  • Should be brief (best with one short paragraph)
  • Quickly grabs and keeps the reader’s attention
  • Gets right to the point and does not include filler text
  • Supports the title by stating the main idea of the content and offering a short synopsis of the content to come
  • Highlights the benefit of reading
    • Answer the reader’s question “What’s the point?”
    • If there isn’t a point, it’s probably not a good topic in the first place
  • May evoke the mind’s eye
    • A good way to draw in the reader is by giving them a concrete image to focus on through your words

The Conclusion

  • Should be brief (best with one short paragraph)
  • Summarizes the main idea of the content without being meaningless or too broad
  • Reminds the audience of the benefit of reading
  • Wraps up the content so the article feels complete
  • May ask a question
    • Most online content is created to engage its audience and encourage comments and user interaction
    • Ask a question for audience feedback or opinions whenever you can in a conclusion

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